Last modified: July 22, 2020
The New England Ford Dealer Advertising Fund wants you to be familiar with how it collects, uses and discloses any information it gathers about you in its automobile service marketing, including any information collected on this microsite (“Microsite”).
This policy may change from time to time. Your continued use of the Microsite after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.
This policy applies to information we or third parties working with us collect:
On this Microsite.
When you interact with our advertising and marketing directed at servicing your Ford and Lincoln vehicles.
During the time period of July 1, 2020 through June 30, 2021.
This policy does not apply to information collected by:
Us through any other means, including on any other website operated by us, on social media accounts operated by us or in any advertising and marketing campaigns we run other than those directed at servicing Ford and Lincoln vehicles.
The individual Ford and Lincoln dealers who are members of the New England Ford Dealer Advertising Fund and whose separate websites and facilities you would visit to schedule or obtain service for your Ford or Lincoln vehicles.
Children Under the Age of 16
Our Microsite is not intended for children under 16 years of age. No one under age 16 may provide any personal information to or on the Microsite. We do not knowingly collect personal information from children under 16. If you are under 16, do not use or provide any information on this Microsite or through any of its features or links or provide any information about yourself to us. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information.
The Information We Collect (and Do Not Collect)
We collect non-personalized, aggregated information about people who may need to have their Ford or Lincoln vehicle serviced by our members. We collect this information when people interact with our ads and visit this Microsite. The information we collect:
Does not include personal information, that is, information which can identify you individually, whether by name, postal address, telephone number, social security number, email address, or job title.
Is aggregated, which means that we handle the information in bulk. We do not process data or information at the level of the individual. Data may be aggregated by a sorting feature, such as all users who visited this site or all users who visited this site and took a specific action, but no individual user is singled out.
Does include information commonly gathered automatically by internet browsers, web servers and ad servers. Some examples of the types of information we collect include your IP address; browser and device information; demographic data that does not reveal your personal identity; geographical information, including where you were when you accessed this Microsite; how you navigate through this Microsite; and information pertaining to the particular piece of advertising that brought you to this Microsite, such as the identity of the ad that brought you here and when and where you saw it.
How We Collect Information
We collect information using standard marketing technologies, including:
Web Beacons. Web beacons are small snippets of code known by several names, including pixels, tags, clear gifs, pixel tags, or single-pixel gifs. Our Microsite uses web beacons. Generally, we use them to track actions you take so we can understand the effectiveness of our advertising. Examples of actions we track are whether you download FordPass, click to call a dealer, obtain geolocation information on nearby dealers or click through to a dealer's website.
Facebook and Instagram
We use the marketing and re-marketing services of Facebook and Instagram. To do so, we place a tracking pixel from Facebook and Instagram on our Microsite, and we place a copy of it on your browser or device when you access the Microsite. These pixels allow us to track the actions of Facebook and Instagram users when they come to this site after clicking on one of our ads. This way we can measure the effectiveness of our ads. They also allow us to let Facebook and Instagram know which browsers and devices have visited our Microsite so we can serve ads to those browsers and devices on Facebook and Instagram at a later date.
The information we collect remains anonymous and we cannot see the personal data of any individual user. However, Facebook and Instagram save and process the collected data, and they are able to connect that data with individual accounts and use the data for their advertising purposes. Facebook and Instagram describe their data policies here:
Facebook data policy
Instagram data policy
Facebook and Instagram conversion tracking also allows Facebook and Instagram to show you ads on and outside of Facebook. A cookie will be placed onto your computer for these purposes. Please click here if you would like to revoke your permissions to be tracked in this way:
Facebook ad preferences
Instagram ad management
Google Marketing Services
We use Google’s marketing and re-marketing services. These services allow us to display advertisements to individuals who might be interested in them. Re-marketing is a way to reconnect with people who previously visited our Microsite and to present them with an ad we believe might be of interest to them. These ads might appear as sponsored ads in search results pages or as ads on the websites of companies that partner with Google.
The information we collect remains anonymous to us, and we cannot see the personal data of any individual user. We primarily use the information we collect for assessing the performance of ad campaigns we run. Google uses the information it collects for a number of purposes. You may read about how Google uses your information here:
To opt out of being tracked by cookies across the Google network:
How to opt out of user-based advertising
Google analytics opt-out browser add-on
Google Analytics Cookie Usage on Websites
To opt out of Google Analytics, you can download this browser add on provided by Google:
Google Analytics opt out
MetaLocator shares with us information it accumulates when users of this Microsite use MetaLocator's geolocating service. We integrate this data into Google Analytics and use it to obtain information on the performance of campaigns we run; information includes the number of people who used the locator service, the click to call feature or other similar services. MetaLocator allows you to opt out of the collection of information used for analytical purposes here:
How We Use Information
The information we collect automatically helps us improve our Microsite and deliver a better and more personalized service, including by enabling us to:
Facilitate our working relationship with platforms (such as Facebook) and networks (such as Google) where we advertise.
Determine your location so that we may identify Ford and Lincoln dealers in your service area and determine the effectiveness of our advertising in specific areas.
Enable click-to-call features and tracking.
Estimate our audience size and usage patterns.
Assess the effectiveness of the ads we place.
Recognize you when you return to our Microsite.
Provide and promote our products and services.
Advertise and market to you and others like you.
Operate our business.
Comply with applicable laws, rules and our policies.
To allow you to participate in interactive features on our Microsite.
In any other way we may describe when you provide the information.
For any other purpose with your consent.
We may disclose aggregated information about our users and information that does not identify any individual without restriction. Without limiting the generality of the foregoing, we share aggregated, non-personalized information typically as follows:
To third party businesses, like Facebook, Instagram, and Google which give us access to audiences, marketing and re-marketing opportunities.
To third party service providers we use to help us run our marketing. Examples include our marketing agency, platforms that allow us to place advertising on various platforms and publications and businesses used to aggregate data so that we can assess the effectiveness of our advertising.
We may also disclose information:
To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of New England Ford Dealers Advertising Fund, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.